Social Media Specialist with a rich background working on various aspects of the Social Media industry, combining first-hand knowledge of the agency world, experience managing social media & digital marketing campaigns for leading global brands, as well as enterprise SaaS implementation skills.
Currently a Senior Business Consultant at Sprinklr, helping Fortune 500 companies move from a “brand first” to a “customer first” approach, and putting their customers at the heart of everything they do, so that they can digitally transform and manage customer experience at scale.
Previously Digital Luxury Group’s Social Media Manager, in charge of the social media business unit, defining best-in-class Social Media strategies and helping brands in the luxury industry develop and implement their online strategy. In-depth knowledge of the social media landscape and social media advertising.
Advised clients in the luxury, writing instruments, hospitality, tobacco & higher education sectors.
Specialties: social media marketing, social media advertising, digital marketing, brand management, communication strategy, marketing strategy, e-marketing, influencers strategy, SaaS, Software Implementation.
● Affiliate member of the Chartered Institute of Marketing (CIM).
I Am Expert In
Developing digital concepts combining strategic goals, target groups, data-driven insights, expertise and creativity in order to meet clients' needs.
Delivering value in a smart, strategic and unique way, while always keeping in mind client's ROI objectives.
Understanding clients' business and marketing goals to plan and define concrete and measurable actions to support business results.
Creating compelling campaign mechanisms to efficiently engage target audiences in the digital age, from concept definition to implementation and paid media.
Business Analysis, Functional/Solution/Architecture Design, Technical Workflows, System Configuration
This is what I love to do.
Social Media Strategy & Advertising
Bringing to life brand universes and putting them in front of the right audiences. Setting-up, monitoring and optimising targeted ads campaigns to ensure optimal delivery and achieve the main KPIs.
Social Media Targeting
Implementing best-in-class targeting strategies based on brands' objectives and targeted audiences to achieve high content visibility.
Social Media Analytics
Optimising campaigns and social media activities through a mix of digital measurement techniques and tools, to keep improving results and ROI.
Social Media Platforms & SaaS Implementation
Implementing large scale SaaS solutions and managing complex enterprise level software deployments for Fortune 500 companies.
My journey so far.
From Geneva to Hong Kong
BA in International Relations in Geneva before doing a joint MSc in Global Marketing Management in Sheffield, UK and Hong Kong.
Social Media Specialist
Coming back to Switzerland to develop my social media expertise and advise luxury brands on their Social Media campaigns & strategies.
Senior Business Consultant
Moving to the SMMS provider's side of Social Media by joining Sprinklr, advising Global corporations in their Digital Transformation and SaaS implementation.
Who knows what's coming next? Trust the process.
Sprinklr, LausanneApril 2018 - Present
Senior Business Consultant
Promoted to Senior Business Consultant, leading an on-site team of Business Consultants supporting a Fortune 500 company, enhancing their social capabilities and providing them with social media and platform expertise, and making sure that my client derived the most value possible from the Sprinklr solution.
Sprinklr, LausanneJune 2017 - March 2018
Business Consultant, part of an on-site team supporting a Fortune 500 company, enhancing their social capabilities and providing them with social media and platform expertise, and making sure that my client derived the most value possible from the Sprinklr solution.
Digital Luxury Group, GenevaJanuary 2016 - May 2017
Social Media Manager
Digital Luxury Group’s Social Media Manager, defining best-in-class Social Media strategies for our clients. In charge of the social media business unit, supervision of community managers and graphic designers. Defining & tailoring DLG’s Social Media offering to ensure high customer satisfaction and profitability of our social media clients.
Digital Luxury Group, GenevaApril 2015 - December 2015
Digital Media Specialist
Digital/Social Media Specialist, in charge of the social media business unit, supervision of 2 community managers and 1 graphic designer. Manage international social media projects for iconic luxury brands across Europe, the US and Asia, from content planning and community management to campaign planning and delivery. Lead the social media team to craft unique social media programs that meet the brand business objectives while exceeding client expectations.
Digital Luxury Group, GenevaOctober 2014 - March 2015
Junior Social Media Specialist
Production of editorial and visual content and posting on global social media platforms. Manage and optimise social media ad campaigns. Preparation and follow‑up of communication plans. Reporting on the social media activities and production of insights.
All Rights Entertainment, Hong KongMarch 2014 - September 2014
Festivals Coordinator & Marketing
Marketing, sales, promotion and distribution of up and coming independent film and TV production throughout the worldwide film and TV industry. Attending major film festivals in order to negotiate the sale and acquisition of rights for films and TV shows. Applying to various international film festivals and liaising with them in order to see if they would be interested in our catalogue. Create various lineups / posters / fliers / postcards and other promotional materials using InDesign, Illustrator or Photoshop.
Hong Kong Baptist University2013 - 2014
MSc in Global Marketing Management
✔ Triple accredited business school : AACSB, EQUIS and AMBA ✔ MScGMM Scholarship Recipient ✔ Beta Gamma Sigma Member ● International Services Marketing Management ● Strategic Marketing ● Socially Responsible Marketing in an International Context ● International Marketing Research
University of Sheffield2013 - 2014
MSc in Global Marketing Management
✔ Triple accredited business school : AACSB, EQUIS and AMBA ✔ Marketing Management ● Global Marketing ● Contemporary Marketing Practices ● International Consumer Behaviour ● Marketing Communications
Paris School of BusinessJuly 2014
Certificate in Luxury Brand Management
Luxury Market & Product Development ● Intercultural Issues in Luxury ● Luxury Industry & Digital Business ● Geopolitics & Luxury Industry ● Innovation in Luxury Business ● Luxury Communication ● Luxury Brand Concepts
University of Geneva2008 - 2012
BA in International Relations
International Relations Theory ● Methods in Political Science ● Public International Law ● Comparative Politics ● Terrorism and International Relations ● International Humanitarian Law ● Law of International Organisations ● Politics of Switzerland ● European Law ● European Institutions and European Integration ● History of the Concept of State ● International Trade ● Microeconomics ● Macroeconomics ● Statistics in Social Sciences