Hello, my name is Frederic Huber.
  • Social Media Expert

  • Digital Media Specialist

  • Senior Business Consultant

About Me


Social Media Specialist with a rich background working on various aspects of the Social Media industry, combining first-hand knowledge of the agency world, experience managing social media & digital marketing campaigns for leading global brands, as well as enterprise SaaS implementation skills.

Currently a Senior Business Consultant at Sprinklr, helping Fortune 500 companies move from a “brand first” to a “customer first” approach, and putting their customers at the heart of everything they do, so that they can digitally transform and manage customer experience at scale.

Previously Digital Luxury Group’s Social Media Manager, in charge of the social media business unit, defining best-in-class Social Media strategies and helping brands in the luxury industry develop and implement their online strategy. In-depth knowledge of the social media landscape and social media advertising.

Advised clients in the luxury, writing instruments, hospitality, tobacco & higher education sectors.

Specialties: social media marketing, social media advertising, digital marketing, brand management, communication strategy, marketing strategy, e-marketing, influencers strategy, SaaS, Software Implementation.

● Affiliate member of the Chartered Institute of Marketing (CIM).

I Am Expert In


This is what I love to do.

Expertise


Social Media Strategy & Advertising


Bringing to life brand universes and putting them in front of the right audiences. Setting-up, monitoring and optimising targeted ads campaigns to ensure optimal delivery and achieve the main KPIs.

Social Media Targeting


Implementing best-in-class targeting strategies based on brands' objectives and targeted audiences to achieve high content visibility.

Social Media Analytics


Optimising campaigns and social media activities through a mix of digital measurement techniques and tools, to keep improving results and ROI.

Social Media Platforms & SaaS Implementation


Implementing large scale SaaS solutions and managing complex enterprise level software deployments for Fortune 500 companies.

Some of the things I'm pretty good at.

Skills


Social Media Strategy90%
Social Media Marketing100%
Social Media Advertising100%
Social Media Analytics95%
Campaign Management95%
Digital Marketing Strategy80%
Brand Management90%
Communication Strategy90%
Media Planning & Buying80%
Influencers Strategy75%

Some of my main traits.

Personality


French100%
English95%
Spanish49%
German29%
Communication100%
Creativity80%
Team Player100%
Autonomy95%
Organisation90%

My journey so far.

The Process


Step no.

01

From Geneva to Hong Kong

BA in International Relations in Geneva before doing a joint MSc in Global Marketing Management in Sheffield, UK and Hong Kong.

Step no.

02

Social Media Specialist

Coming back to Switzerland to develop my social media expertise and advise luxury brands on their Social Media campaigns & strategies.

Step no.

03

Senior Business Consultant

Moving to the SMMS provider's side of Social Media by joining Sprinklr, advising Global corporations in their Digital Transformation and SaaS implementation.

Step no.

04

Stay tuned

Who knows what's coming next? Trust the process.

Experience


  • Sprinklr, Lausanne

    April 2018 - Present

    Senior Business Consultant

    Promoted to Senior Business Consultant, leading an on-site team of Business Consultants supporting a Fortune 500 company, enhancing their social capabilities and providing them with social media and platform expertise, and making sure that my client derived the most value possible from the Sprinklr solution.

  • Sprinklr, Lausanne

    June 2017 - March 2018

    Business Consultant

    Business Consultant, part of an on-site team supporting a Fortune 500 company, enhancing their social capabilities and providing them with social media and platform expertise, and making sure that my client derived the most value possible from the Sprinklr solution.

  • Digital Luxury Group, Geneva

    January 2016 - May 2017

    Social Media Manager

    Digital Luxury Group’s Social Media Manager, defining best-in-class Social Media strategies for our clients. In charge of the social media business unit, supervision of community managers and graphic designers. Defining & tailoring DLG’s Social Media offering to ensure high customer satisfaction and profitability of our social media clients.

  • Digital Luxury Group, Geneva

    April 2015 - December 2015

    Digital Media Specialist

    Digital/Social Media Specialist, in charge of the social media business unit, supervision of 2 community managers and 1 graphic designer. Manage international social media projects for iconic luxury brands across Europe, the US and Asia, from content planning and community management to campaign planning and delivery. Lead the social media team to craft unique social media programs that meet the brand business objectives while exceeding client expectations.

  • Digital Luxury Group, Geneva

    October 2014 - March 2015

    Junior Social Media Specialist

    Production of editorial and visual content and posting on global social media platforms. Manage and optimise social media ad campaigns. Preparation and follow‑up of communication plans. Reporting on the social media activities and production of insights.

  • All Rights Entertainment, Hong Kong

    March 2014 - September 2014

    Festivals Coordinator & Marketing

    Marketing, sales, promotion and distribution of up and coming independent film and TV production throughout the worldwide film and TV industry. Attending major film festivals in order to negotiate the sale and acquisition of rights for films and TV shows. Applying to various international film festivals and liaising with them in order to see if they would be interested in our catalogue. Create various lineups / posters / fliers / postcards and other promotional materials using InDesign, Illustrator or Photoshop.

Education


  • Hong Kong Baptist University

    2013 - 2014

    MSc in Global Marketing Management

    ✔ Triple accredited business school : AACSB, EQUIS and AMBA ✔ MScGMM Scholarship Recipient ✔ Beta Gamma Sigma Member ● International Services Marketing Management ● Strategic Marketing ● Socially Responsible Marketing in an International Context ● International Marketing Research

  • University of Sheffield

    2013 - 2014

    MSc in Global Marketing Management

    ✔ Triple accredited business school : AACSB, EQUIS and AMBA ✔ Marketing Management ● Global Marketing ● Contemporary Marketing Practices ● International Consumer Behaviour ● Marketing Communications

  • Paris School of Business

    July 2014

    Certificate in Luxury Brand Management

    Luxury Market & Product Development ● Intercultural Issues in Luxury ● Luxury Industry & Digital Business ● Geopolitics & Luxury Industry ● Innovation in Luxury Business ● Luxury Communication ● Luxury Brand Concepts

  • University of Geneva

    2008 - 2012

    BA in International Relations

    International Relations Theory ● Methods in Political Science ● Public International Law ● Comparative Politics ● Terrorism and International Relations ● International Humanitarian Law ● Law of International Organisations ● Politics of Switzerland ● European Law ● European Institutions and European Integration ● History of the Concept of State ● International Trade ● Microeconomics ● Macroeconomics ● Statistics in Social Sciences

What I love to do in my free time.

Interests


Sports

Outdoors

Reading

Music

Travels

Movies

18
Clients Advised
73
Projects Managed
27
Countries Visited
98419384
Songs Listened

Let's get in touch.

Contact